Rocky Dirck, President and CEO, is a Journeyman Electrician and accomplished robotics, automation, controls, and manufacturing professional with more than 30 years of experience across complex industrial environments.
Throughout his career, Rocky has worked with most major automotive OEMs, dozens of Tier 1 automotive suppliers, defense contractors, data centers, and manufacturing companies ranging from smaller independent operations to some of the largest industrial organizations in the country.
His career also includes extensive experience with Ford Motor Company, where he served as a Manufacturing Engineering Manager with responsibility for automation, electrical systems, controls, equipment installation, manufacturing programs, departmental budgets, capital projects, and process development and improvement. His role required balancing technical execution with people, project, resource, and investment decisions across demanding manufacturing operations.
What distinguishes Rocky’s leadership is the depth of hands-on experience behind it. His career began in the skilled trades and grew through robotics, automation, controls, equipment commissioning, troubleshooting, maintenance, and manufacturing operations. That background gives him the ability to understand challenges from both the plant floor and management level, allowing him to connect engineering, skilled trades, operations, and business objectives in a way that drives practical results.
His leadership experience also includes multiple successful plant turnarounds. In challenging manufacturing environments, Rocky has helped restore structure, accountability, technical discipline, and operational focus. Rather than addressing problems in isolation, his approach considers the entire operation—including equipment, processes, people, maintenance practices, production requirements, and financial impact—to create sustainable improvement.
That experience has also helped shape the technology-driven direction of 2112 Manufacturing Solutions and Distinct Workforce Solutions. Working alongside Gustavo, Rocky has helped develop applications and operational tools specifically for manufacturing environments, including asset management systems, spare-parts inventory management, preventive maintenance programs, and predictive maintenance solutions.
These tools were created around challenges encountered in real manufacturing facilities, not simply as standalone software products. They are designed to give organizations greater visibility into their equipment, maintenance requirements, spare-parts inventories, and operating costs while helping management teams make better-informed decisions and maintain tighter control of their budgets.
Rocky’s career has consistently centered on solving difficult industrial problems, improving manufacturing performance, and building practical solutions that work in real operating environments. Today, that experience continues to guide the growth of 2112 and DWS as the companies expand beyond traditional workforce and industrial project support into technology, asset management, maintenance strategy, and broader manufacturing solutions.